Tuesday, October 15, 2019

Tata Crucible Corporate Quiz, 2019 Mumbai Prelims

A fellow quizzer, Pranshu Singh was at Mumbai regional finals held over the weekend.

You can find out the prelims on link to his blog.


He will have more updates on other rounds held in Mumbai later on, so stay tuned for that.


Sunday, October 13, 2019

OBQ 1386: Re-positioning of a different kind.

For most company re-branding their brands is a costly affair, however what this country did with one of its major cities and its hundreds of year old brand image was a masterclass in re-positioning anywhere.

Identify the city whose fortunes changed thanks to some clever marketing.


Friday, October 11, 2019

OBQ 1385: Walk in the Park?

Around the world the chaebols of South Korea are known for their manufacturing might (and corruption sometimes(, he created a company that has nothing to do with manufacturing and is. based on trust, integrity and some extraordinary vision.

Who is he?


Wednesday, October 9, 2019

OBQ 1384: Your turn next.

As the bigger Asian markets start losing steam there is a next gen of relatively smaller countries of South-East Asia. where the start-up eco-system is going at a breakneck speed.

Here is one company that is making the most out of this big shift.

Name it.






Monday, October 7, 2019

OBQ 1383: The food gods.

Food is important and there are modern day goods who live on the clouds (read: Use cloud kitchens) and get you the food that you want at great prices and with great speed.

The burn less cash than their food delivery counterparts and hence have better chances of survival.

Identify the company that was one of the first "start-ups" in food space and has evolved in last 5 years to re-position itself to make most out of the online move of foodies.


Saturday, October 5, 2019

OBQ 1382: World's favourite Canadian.

Canadian are known world over for their love of maple (on the flag and maple syrup on the pancakes ;)) and for their love of Ice Hockey.

This man then is favourite Canadian as he was a very good ice hockey player and he also started a business venture that still carries his name more than 40 years after his untimely death and spreads the good name of Canada.

Who is he?


Thursday, October 3, 2019

OBQ 1381: Sports in uncharted terrain.

Sports is already physically challenges, however its even more challenging when it happens where you least expect it to happen.

Here is one such sporting event, identify it from the mascot.


Tuesday, October 1, 2019

OBQ 1380: Issued in Public interest.

Its hard to run a company, its even harder to run a government enterprise. Its even harder to raise capital from the common people. This guy has done it all.

Who is he? (Hint: Current affairs)


Sunday, September 29, 2019

OBQ 1379: Aww...so cute!

Sex sells, but cuteness sells to all age-groups and marketers know that very well. Here is an add from the past that turned many heads back then and even today if you knew it is trying to sell what using the innocence of kids.

Identify the category for which the ad is.


Friday, September 27, 2019

OBQ 1378: Redemption time.

An entrepreneur's journey is fraught with challenges. You start a company, you scale the company and sometime to keep-up you sell it to someone with deeper pockets. Then you get booted from the company that you started (remember Steve Jobs?), but then you pick up the piece and do your second act for redemption.

Here is a journey of one such entrepreneur, who is he?


Wednesday, September 25, 2019

OBQ 1377: Flight of fantasy.

Continuing on the theme of airlines (the answer to OBQ 1376 was Herb Kelleher the founder of Southwest Airlines) here is another question.

Identify this airline from its logo, yes its a logo of an airline.

Answer: Thomas Cook had its own Airlines.

Monday, September 23, 2019

OBQ 1376: Howdy Hospitality?

In USA Southern part is known for its warm hospitality (ask Mr.Modi who is getting taste of it ;-)), however ask this man to take it to next level. He passed away earlier this year but the radically new way of running an industry that he created more than 40 years ago has changed the world in a big way.

Those are the only hints you identify this amazing business man from the South of USA.

Answer: Herb Kelleher of of Southwest Airlines. The person who started the concept of low cost airlines.



Saturday, September 21, 2019

OBQ 1375: Mind your own business.

Sometime successful businesses have hard time containing themselves and they start expanding in too many verticals. Here is a company that was a big name in food industry...but then they overextended and it all ended very badly.

Identify the company that at one stage owned these disparate set of brands.

Answer: Sara Lee



Thursday, September 19, 2019

OBQ 1374: The heavyweight.

As far as the food industry goes this is a heavyweight champion, its only a coincidence that their name is shared by an actual heavyweight champion from the sports arena.

Name the heavyweight.
Answer: Tyson Foods




Tuesday, September 17, 2019

OBQ 1373: Not your average...

Girls play with dolls and boys play with cars and guns, you need a creative genius to change these stereotypes in the real world. Here is a guy who did just that by creating an iconic toy that perfectly met the need of kids growing up under the shadow of cold-war.

Name him and his creation.


Answer: Stanley Weston the creator of G I Joe.