Original Question 0154...

Give me the name of retailer...

Clue 1: The first store of this company opened in Austin, Texas it was initially named "Safer Way".

Clue 2: The symbol (O) is integral part of company's brand identity.

Clue 3: This Company's product's were described as "Food Porn" by a famous tabloid.

Answer: It's Whole Food...The organic...fair trade... food retailer started by (yet another) college dropout John Mackey & Rene Lawson.