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Saturday, April 27, 2013
OBQ 570: Time for some jargon...
Tell me what is the connect between this gentlemen and the product...
Answer: Private labels! Tasty treat is the private label from future group, and Nirmalya Kumar is one of the top authority in Private Label Strategy
Big Bazaar’s Tasty Treat is a Private Labels, Nirmalya Kumar, professor of marketing and co-director of the Aditya Birla India Centre at London Business School, in his book, Private Label Strategy authored with Jan-Benedict Steenkamp, explores the phenomenon of private labels.
Pic 1-Tasty Treat-Private Label of Big Bazaar(Future Group). Pic 2-Nirmalya Kumar-Professor of Marketing at London Business School. Connect-Nirmalya Kumar has co-authored a book 'Private Label Strategy'about the growing competition between Private Labels and Manufactured Branded products.
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Big Bazaar’s Tasty Treat is a
ReplyDeletePrivate Labels, Nirmalya Kumar, professor of marketing and co-director of the Aditya Birla India Centre at London Business School, in his book, Private Label Strategy authored with Jan-Benedict Steenkamp, explores the phenomenon of private labels.
Pic 1-Tasty Treat-Private Label of Big Bazaar(Future Group).
ReplyDeletePic 2-Nirmalya Kumar-Professor of Marketing at London Business School.
Connect-Nirmalya Kumar has co-authored a book 'Private Label Strategy'about the growing competition between Private Labels and Manufactured Branded products.