When you think of Scotland you think of Scotch! But this brand that started as a conglomeration of various businesses created its identity around something diagonally opposite to Scotch. Though it still involves some brewing!
Connect to a brand, and yes if you call yourself a genius then you better explain the connect.
Connect to a brand, and yes if you call yourself a genius then you better explain the connect.
Answer: Liption, they used to have a retailing arm that is now owned by Safeway. They were the one who started planting tea in Srilanka and Shraddha Kapoor is the current brand ambassador in India for them.
Lipton Tea?
ReplyDelete