Monday, February 12, 2018

OBQ 1098: No time to relax.

The company that started with the cheapest segment of the product is now relentlessly pursuing its strategy to up sell to its loyal customer, doing that it has generated quite many ripples and upended some of the international behemoths.

Connect to a company.

Answer: Relaxo, Mr.Dua the owner, started by manufacturing Hawai chappal and Akshay Kumar is the brand ambassador for their brand "Sparx"



1 comment:

  1. Relaxo
    a) Ramesh Kumar Dua, MD of Relaxo
    b) Hawaai is brand of Relaxo
    c) Akshay Kumar is brand ambassador for its sporty brand ‘SPARX’

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