OBQ 1247: Ideas that stick.

Ideas are hard to come by and when they come they are hard to execute, here is company that has not just done well with product ideas but also with making those ideas resonate with its customer, many times over.

Thanks to that it has created a portfolio of products that has amazing stickiness!

Identify the company.

Answer: Pidilite industris, the manufacturer of the brands like Fevicol and Feviquick