OBQ 1634: Controversy sells.

Where we see controversy a marketer will see opportunity, the marketers in this organization have done that for last five decades and made itself into a global brand that stands for equality and love.

Identify the brand from one of its super controversial ads.

Answer: United colours of Benetton

OBQ 1540: Carpet bombing.

 First of all sorry for being lazy these past three months, have been caught up with a lot of other things but atleast will ensure now that I post two questions a week :)

Here is the one for today.

As Mr.Drucker said there are only two core functions of any business, innovation and marketing! Here is an institution/confederation of multiple companies that has gone on marketing offensive in this last two years to promote its product with help of movie stars, to cricketers and other sport persons in hope of making everyone in India more savvy with their money.

Identify it from the logo.

Answer:AMFI

OBQ 1439: Gentleman Vs. Giant

India's clothing industry is dominated by couple of giants and a lot of upstarts, this gentleman started one of it that is riding on a traditional trend and giving the giants a lot to think about and change the way they do business.

Identify the gentleman who started one of the most iconic brand to come out of India in this century.

Answer: Ravi Modi the founder of Manyavaar.

OBQ 1425: Very Japanese!

Japan is known for its precision and accuracy and it was only apt that one of the very first television advertisement to air in the country was from this brand.

Give me the brand name that is known to give the Swiss the run for their money.

Answer: SEIKO corporation.

OBQ 1379: Aww...so cute!

Sex sells, but cuteness sells to all age-groups and marketers know that very well. Here is an add from the past that turned many heads back then and even today if you knew it is trying to sell what using the innocence of kids.

Identify the category for which the ad is.

Answer: Marlboro (yes, the cigarettes :))

OBQ 1337: Creative karma.

Creativity is celebrated around the world and is rewarded in cash and kind, however this rather creative looking trophy is the one that is coveted by everyone and is considered truly a gold standard.

Identify the trophy and the event that it is associated with.

Answer: Palme D'or which is the highest award at Cannes Film Festival

OBQ 1127: Creative, Controversial and Costly

These are three very different ad for very different kind of products from different times, the all have one more thing in common apart from being creative, controversial and costly.

Tell me that one more thing/event/platform that connects all these highly engaging advertisement campaigns.

Answer: Superbowl ads

OBQ 1094: Wiring it right.

The company has defined by managing the things that get wired....its just that over the last 150 years whats being wired has changed the way this company operates.

The old ad that you see here is mostly irrelevant now, but still it has hints of the current business line of the company.

Name the company.

Answer: Western Union.

OBQ 1044: In the family, for the family

This Italian business that has been in the same family for over four generations, makes products suitable for everyone in your family.
It deals with commodities but sells heritage!

Identify the brand company in question.

Answer: Barilla

OBQ 1039: Making global connections.

This is a marketing campaign that is running for many years across the world and the company is surely making some amazing global connections quite literally.

Identify the brand.

Answer: HSBC

OBQ 1036: For amphibian fun!

We like to party! and this brand with its super smart product had ensured that the party continues even when we are not on land!

They also have a very smart way to advertise themselves.

Identify the brand from its advertisement.

Answer: Crocs

OBQ 1005: We lead, others follow!

Quite literally! This is a trend setter company in the world of food innovation and it is doing it for over 150 years, this company has quite literally evolved our food habits.

Identify the company from the classy ads. And if you have to Google for this classy ad then you know that you are not that classy quizzer ;-)

Answer: General Mills, the producer of famous brands like Kelloggs and Betty Croker

OBQ 989: Soothing souls, quite literally.

The drink has been loved on both side of Indo-Pak border and is quite literally soothing souls in both countries.

And they know how to market their heritage through classy ads!

Identify the brand that could have been United India's answer to all the fizzy drink of the world.

Answer: Hamdard's Rooh Afza

OBQ 968: The artsy couple

This one is tricky, so giving some hints.

This house in Chennai has been a platform for two of the most talented classical dancers of India, however these days they are getting all their fame thanks to their "commercial."

Who am I talking about? And which commercial made them famous?

Answer: The Dhananjayas who appeared the latest series of commercials from Vodafone.

OBQ 928: Awwww so cute!

Lets face it, all marketers are liars!!! they will always cross the lines to get the products moving...

When this ad must have come out in 1950s it would be surely seen as "cute and Awwwwinspiring" today this product is almost unmarketable, though marketers do their best to find a way to keep it moving...

Tell me which product is being marketed? Extra points for those who can name the brand...

Answer: An ad for Marlboro cigarettes believe it or not!

OBQ 864: Quite an unorthodox proposition

Its not just the content of the ad but the product/brand itself that is being marketed is quite revolutionary for the market where it was manufactured...which country manufactures this product and also give me name of the parent brand.

Answer: Santori

OBQ 771: Great artwork!

Which brand/product is being advertised?

Answer: Dental floss

OBQ 714: Classic Chaplin...

Back in the days brand ambassador were more classy and so were the products they used to market! Connect the legendary Charlie Chaplin with equally legendary brand that he is promoting...

OBQ 690: Advertising in the Hitler era!

Which famous brand is advertising proudly durin 1936 Berlin Olympics?

Answer: The Guinness beer!

OBQ 608: Not as zazzy ad as today..

Identify the brand from its old...which brought the point home better!

Answer: Levi's