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Saturday, April 27, 2013
OBQ 570: Time for some jargon...
Tell me what is the connect between this gentlemen and the product...
Answer: Private labels! Tasty treat is the private label from future group, and Nirmalya Kumar is one of the top authority in Private Label Strategy
Big Bazaar’s Tasty Treat is aReplyDelete
Private Labels, Nirmalya Kumar, professor of marketing and co-director of the Aditya Birla India Centre at London Business School, in his book, Private Label Strategy authored with Jan-Benedict Steenkamp, explores the phenomenon of private labels.
Pic 1-Tasty Treat-Private Label of Big Bazaar(Future Group).ReplyDelete
Pic 2-Nirmalya Kumar-Professor of Marketing at London Business School.
Connect-Nirmalya Kumar has co-authored a book 'Private Label Strategy'about the growing competition between Private Labels and Manufactured Branded products.