Saturday, January 27, 2018

OBQ 1090: Not so Scottish.

When you think of Scotland you think of Scotch! But this brand that started as a conglomeration of various businesses created its identity around something diagonally opposite to Scotch. Though it still involves some brewing!

Connect to a brand, and yes if you call yourself a genius then you better explain the connect.

Answer: Liption, they used to have a retailing arm that is now owned by Safeway. They were the one who started planting tea in Srilanka and Shraddha Kapoor is the current brand ambassador in India  for them.

1 comment: