OBQ 294: The hunt,the argument,the Irish connection

Identify the publication/company/brand...whatever!!!!

Clue1:He went on a hunting game and had an argument with his friend on which was the fasted game bird in England, inspired by this confusion...

Clue 2:He started (this now) iconic phenomena as a compilation of interesting facts that were distributed to pub owners to popularize an Irish drink.

Clue 3: It is now the all time best selling copy righted book series...

Answer: Its the Guinness Book of World Records