Tuesday, April 3, 2018

OBQ 1121: Disruptor on a shoestring.

Well before it was cool to do so this man disrupted so many ideas of running a business, like giving stock options to employee, to hiring private jets, he is also credited with coming up with psychological price points ending with 9s (like 19.99) and for being the first to bring mass production practices in Europe.

No doubt then that he started on a shoe string but ended up creating a brand that will soon celebrate 125 years of its existence.

Who is he?

Answer: He is Tomas Bata, the founder of eponymous shoe company. 

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